Flat interface design has flourished for about three years on Windows-powered phones and preview releases of Windows 8 for desktop and tablets. What’s being called “flat UI” or “flat interface design” will comprise the new iOS. Gone will be the used yellow legal pad interface to the onboard Notes app gone will be the 3D shelves in iBooks and Newsstand gone will be the semi-realistic pages in iBooks gone will be the elegant stitched leather atop the Find My Friends app, and gone will be app icons with shiny veneers and drop shadows. iOS 7, which is slated for a late-2013 release, will move away from the real-world imitating, 3D-esque, skeumorphic designs that adorn current versions of the devices. This is big for advertisers and publishers, which rely on ad sales for most of their revenue.Last month at the Apple Worldwide Developers Conference (WWDC) Apple unveiled a major departure for the next version of iOS, the operating system that runs its iPad, iPad Mini, iPhone, and iPod Touch devices. With the forthcoming update, Apple will allow iPhone and iPad owners to block advertisements in Safari, too. This is just one way Apple is making it harder for advertisers to target ads in iOS 9. With this change, it could be more difficult for the developers behind these apps to make sure their product is reaching the right audience, which could potentially make it harder to increase downloads.Īt the same time, some iPhone users might appreciate the extra privacy. What's interesting, though, is that it seems like this move could also mean trouble for free apps, which often rely on revenue from advertising since they don't charge users to for downloads. It often indicates a user profile.Īdvertisers will likely be able to get the same information about which apps a user has downloaded from other sources, but the upcoming change in iOS just makes it more difficult for them to get that data and make sure their apps are targeted at the right people. Account icon An icon in the shape of a person's head and shoulders.
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